Let’s get straight to the bad news: making your product available on Amazon out of whim and running a pay-per-click (PPC) campaign won’t guarantee you a big cut of the pie.
Heck! You may not even get a tiny crumb at all!
I have seen it happened to a lot of Amazon sellers. They are drying their wallets and checkbooks out to fund their advertising in the hope of catching those elusive profitable keywords. If only they have the “right” keywords or the “right” match type set up, maybe they can appear on the first page and increase sales.
Sure, appearing on the first page is highly possible. You just need to place a higher keyword bid than your competitors, and you’ll get the top ad positions. But increasing conversion is an entirely different conversation …
… which we are about to have in the next paragraphs.
Impressions and Clicks aren’t the Magic…
Don’t just Focus on Them
“The numbers are high under for the impressions and clicks,
but why is my conversion rate still deep low in the mud?”
Does this question keep you up at night? Does it hang above your head all day? You can’t taste your food. You may be behind the steering wheel, but your mind isn’t on the road. You can’t even enjoy a 10-minute bath!
Many sellers have been and are still on the same boat as you. To get out of it and ace your game, there are factors you need to assess. The following are the first things customers see. To get their attention, you better make a great first impression.
- Do you have high-resolution images that easily convey to your potential customers what your product is all about? Pictures or it never happens. In the business of selling, show or your product is bogus.
- Do you have enough reviews? They provide a picture of your brand’s performance. They shape the social proof your business need in order to get people to trust you.
In fact, based on a 2016 survey, 84% of people trust online reviews as much as personal recommendations. What’s even more astounding is that 90% of them read less than 10 reviews before forming an opinion and 74% believe that reviews make them trust the business!
- Do you have a freaking amazing copy on your product’s listing page? This can’t be stressed enough, but having a powerful Amazon copy can solve most — if not all — of your problems…
- Land on the first pages of Amazon when buyers search for specific keyword terms
- Get found by Google, Bing, and Yahoo
- Amass clicks
- And, ultimately, INCREASE SALES.
How exactly does a good product copy help you with your business profit goals?
In a nutshell, a copy has four interconnected purposes:
- Inform your page visitors what your product is all about. If they like what they read, they are likely to stay and find out more.
- Engage them into the copy by speaking through their emotions. Now that you have grabbed their attention…
- Persuade them that your product is exactly what they need. If they believe this, they will be more than willing to spend their money on whatever you’re selling.
- All the three above come down to one valuable purpose: build trust.
Can’t Write the Copy Yourself?
You Need a Whacking Powerful Amazon Copywriter!
Writing for Amazon listings takes more than witty headlines, clever bullets, and slick product description. It isn’t creating poetry, fiction or novel. Good heavens, no! Fancy, flowery words have no place on this side of the world.
What you need is a copy that will draw your visitors in like bees swarming in a garden full of flowers. They will be so drawn in, they’ll go straight to clicking the “Add to Cart” button.
What makes me good at this that past clients had left good feedback on my work? It’s the combination of meticulous keyword research and finding out more about a given product to understand how to sell it to prospective buyers.
What I don’t do? Stuffing keywords. Though I always aim for keyword-optimized listing, you won’t get a piece of keyword-trash bin. I make sure that the copy sounds natural and is reader-friendly. We’re building trust after all, aren’t we?
Amazon’s algorithm works differently from that of other search engines, such as Google. I understand how it works and what Amazon requires from a listing in each category. Yes, Amazon has rules and restrictions and knowing those, my friend, can make all the difference.
Do you want to make sure you have such product copy before it launches on Amazon?
Do you have active listings that seem to have been buried down the rabbit hole, needing a copy upgrade?